The short version
We’re finally talking about Fuse publicly! Fuse is making the Middle East accessible to global financial businesses, and helping local businesses build locally compliant but globally addressable products. MENA is missing a common layer of infrastructure across payments and we’re here to build it.
The long version
Today, James and I are announcing Fuse. Together we’ve built financial products across the UK & EU, Africa, LATAM and APAC - but a region remaining untapped for us was MENA. Every attempt to expand to the Middle East was met with an uphill battle, from non-existent infrastructure to new regulations not yet tested, with stringent local presence requirements, yet the region is fast becoming one of the biggest and most exciting payments hubs in the world.
The region can be challenging to navigate for international payment companies. Each country within the region is unique and brings different compliance requirements, payment schemes, and regulators. Many have learnt the hard way that there are no quick solutions to launching products that interact with local currency and payment schemes.
We’ve built Fuse to change this. To act as the financial gateway to the region, allowing payments products to expand to one of the world’s highest growth and most exciting markets, and help grow the local market with infrastructure built directly for MENA. With a single API integration, customers will be able to create local IBANs in their customers’ name, fully addressable on local payment schemes, and integrated directly into SWIFT to facilitate the movement of money in, around and out of the region.
Compliance is at the heart of what we’ve built at Fuse. Too often these elements come second in the early stages of Fintech, however compliance is consciously embedded into the fabric of Fuse. The Middle East has a large number of unique financial crime considerations that make it a difficult region to adapt existing financial systems to, so we’ve built our compliance solutions directly and at the core of our products so that our customers don’t have to. This isn’t about simply following the rules, it's about making them a fundamental part of our operating philosophy.
This is the start of Fuse’s journey, we’ve raised from some of the most exciting investors in both Western and Middle Eastern markets, and we’re focussed on making the Middle East and Northern Africa market accessible to the world. If you’re looking at expanding your payment services to the region, or are excited about what we are building, please reach out!
Today, James and I are announcing Fuse. Together we’ve built financial products across the UK & EU, Africa, LATAM and APAC - but a region remaining untapped for us was MENA. Every attempt to expand to the Middle East was met with an uphill battle, from non-existent infrastructure to new regulations not yet tested, with stringent local presence requirements, yet the region is fast becoming one of the biggest and most exciting payments hubs in the world.
The region can be challenging to navigate for international payment companies. Each country within the region is unique and brings different compliance requirements, payment schemes, and regulators. Many have learnt the hard way that there are no quick solutions to launching products that interact with local currency and payment schemes.
We’ve built Fuse to change this. To act as the financial gateway to the region, allowing payments products to expand to one of the world’s highest growth and most exciting markets, and help grow the local market with infrastructure built directly for MENA. With a single API integration, customers will be able to create local IBANs in their customers’ name, fully addressable on local payment schemes, and integrated directly into SWIFT to facilitate the movement of money in, around and out of the region.
Compliance is at the heart of what we’ve built at Fuse. Too often these elements come second in the early stages of Fintech, however compliance is consciously embedded into the fabric of Fuse. The Middle East has a large number of unique financial crime considerations that make it a difficult region to adapt existing financial systems to, so we’ve built our compliance solutions directly and at the core of our products so that our customers don’t have to. This isn’t about simply following the rules, it's about making them a fundamental part of our operating philosophy.
This is the start of Fuse’s journey, we’ve raised from some of the most exciting investors in both Western and Middle Eastern markets, and we’re focussed on making the Middle East and Northern Africa market accessible to the world. If you’re looking at expanding your payment services to the region, or are excited about what we are building, please reach out!
Today, James and I are announcing Fuse. Together we’ve built financial products across the UK & EU, Africa, LATAM and APAC - but a region remaining untapped for us was MENA. Every attempt to expand to the Middle East was met with an uphill battle, from non-existent infrastructure to new regulations not yet tested, with stringent local presence requirements, yet the region is fast becoming one of the biggest and most exciting payments hubs in the world.
The region can be challenging to navigate for international payment companies. Each country within the region is unique and brings different compliance requirements, payment schemes, and regulators. Many have learnt the hard way that there are no quick solutions to launching products that interact with local currency and payment schemes.
We’ve built Fuse to change this. To act as the financial gateway to the region, allowing payments products to expand to one of the world’s highest growth and most exciting markets, and help grow the local market with infrastructure built directly for MENA. With a single API integration, customers will be able to create local IBANs in their customers’ name, fully addressable on local payment schemes, and integrated directly into SWIFT to facilitate the movement of money in, around and out of the region.
Compliance is at the heart of what we’ve built at Fuse. Too often these elements come second in the early stages of Fintech, however compliance is consciously embedded into the fabric of Fuse. The Middle East has a large number of unique financial crime considerations that make it a difficult region to adapt existing financial systems to, so we’ve built our compliance solutions directly and at the core of our products so that our customers don’t have to. This isn’t about simply following the rules, it's about making them a fundamental part of our operating philosophy.
This is the start of Fuse’s journey, we’ve raised from some of the most exciting investors in both Western and Middle Eastern markets, and we’re focussed on making the Middle East and Northern Africa market accessible to the world. If you’re looking at expanding your payment services to the region, or are excited about what we are building, please reach out!
